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Crowdsourcing & co-création
Enhancing a mobile app in 6 weeks thanks to Digital Beta-testing: the Credit Agricole case
How to quickly identify improvements and corrections to the beta version of a mobile application and accelerate its time-to-market? That’s the new challenge launched by Credit Agricole Ukraine to upgrade its applications. The global banking company Credit Agricole includes “Voice Of Customer” and “Co-creation” deep into its brand DNA. So, when Credit Agricole Ukraine wanted to assess the prototype of its under-development mobile app under real conditions, the Group advised them to use a collaborative digital platform to test their new functionalities with the help of their employees. Stanislav Perevezentsev, Digital Analyst / Strategist at Credit Agricole Ukraine tells us how the project was led and what were its key factors of success. A new collaborative approach to adress the challenge “At every level, this project was a real adventure for Credit Agricole Ukraine” says Stanislav Perevezentsev. If co-innovation and co-creation are already in place at ...